Friday, June 22, 2012

The Best Way to Market New Fashion Designers Online

Clothing is a huge business online and if done right, it can be a great success. There are many fashion designers and even graphic designers who have great clothing ideas but aren't sure how to market themselves or their ideas so they get seen by the right clientele. Some of you are even probably thinking to yourself, well I already know how to make a website and sell my clothes online. If that's the case then you are one step closer, but how long does it take for a new site to show up in searches on Google or a new blog to get followers? The answer is quite some time so why not eliminate the wait and get better results faster utilizing the right websites.

There are websites like eBay and Oodle where you can post ads to sell your clothing but you are amongst cars, furniture, artwork, toys, etc. Plus, people don't really go to these places to find the one of a kind item that is in style with the latest up and coming epic trends. There is another website called Etsy, which is one of the nicer, more functional websites to sell your items on but again the variety of products that they sell limits the appropriate visitors you're trying to attract. Then there will be those websites that strictly allow clothing ads, which gives you a better chance of getting your designer clothing seen but most of the posts are brand name products that are mass produced and sometimes even used. None of these examples are really an ideal place for an up and coming fashion superstar to start listing their clothing so there has to be another option.


Well there is another option and it's a great opportunity for people in this position, people who have great talent and just want to show the fashion world their potential. What these designers really need is a website where only custom made clothes, designed clothes and fashion designs are allowed to be posted so the appropriate audience sees your product since it is an environment where all items are relatively similar. These fashionable items would include premium denim jeans, graphic t-shirts, blouses, tank tops, blazers, dresses and then your basic accessories including watches, handbags, belts and shoes. The list goes on but you get the point. The most popular outfits right now are being worn for a night in the city or an afternoon on Main Street where only the hottest urban like attire is permitted. Brands which are similar to this style but not limited to are Express, True Religion, Lucky Brand, Buckle, Abercrombie & Fitch. But again, there are other brands that fit in this category but you get the point. In addition to being able to post your designer fashion on the same website as other designers with a similar taste in fashion but at the same time all so different, wouldn't it be awesome if you could have a portfolio including a biography as well as the rest of your designer fashion clothing?! Just imagine a website where you can send pictures of your clothing as well as biography and the rest is done for you. It's that easy!

There are too many great clothing designers out there that go unnoticed so it's time that there is a website created in order for these items and their designers to be seen. So get on the web and look for that epic website that will display your individuality among other creative people of similar but different taste. Clothing is a huge business online and if done right can be a great success so take advantage of this opportunity.

Riley Higgins is the editor of Epic Brand Clothing. Epic Brand is the next up and coming clothing line with a niche in urban fashion and has a Designer and Artist Marketing Project in order to give back to the fashion and music industries.